Testimonials

We travel three and a half hours to Athens to buy from Mike Appling at Athens BMW. He guides us in choosing the car that is right for us and his knowledge and expertise has saved us a tremendous amount of money. He provides no hassle service and always comes in lower than other dealers. The one time we had a problem with a car, Mike sent a tow truck, picked up the car, fixed and drove it all the way back to us. Dealing with Mike has been a real pleasure!
- Marty & Frankie Martin, Lake Wylie, SC

My family and I think the world of Mike Appling. We refer him to all of our family and friends. In fact, last year in Paris, we stepped on the Metro, took a picture of a BMW and said, "If only Mike Appling could see us now." The couple behind us said, "are you talking about Mike Appling at Athens BMW?" Turns out they are a customer of his as well and we talked about what a great guy he is from thousands of miles away. His service is beyond compare and far outweighs that of any other salesman I've worked with. I'll continue to use and recommend Mike Appling - he's the best!
- Charles Finch, Lake Oconee, GA

Mike makes buying a BMW easy. He is knowledgeable of the product and features and is responsive to all questions. You will not leave the dealership until he goes over every feature of the car with you. I have called a number of times to ask a question about how to work a function on the car, and he responds immediately. I no longer shop around for BMW's. I just call Mike, ask him what features and options I should get, and place the order. Mike is a great guy to work with.
- Steve K. Chattanooga, Tennessee

My first BMW was a 318i in 1996. At the time I had just moved back to Atlanta and was in need of a new car. I shopped all of the Atlanta dealers and became frustrated with their techniques and tactics. A friend told me to try Athens BMW. I called and spoke with Mike. He quickly found me the car, with the options I wanted, and quoted me a price over the phone. His price beat all of the Atlanta dealers hands down.On top of that, he had the car delivered to my driveway on a Saturday afternoon! Whenever, my BMW needs the factory scheduled service,Athens BMW sends a a driver with a BMW loaner to pick my car up and returns it usually to my home or office. THAT'S CUSTOMER SERVICE!
- Duncan S. Atlanta, Ga.

In purchasing a number of BMW automobiles from Mike in the past, I have been extremely pleased with his manner and forthright presentation, without the usual pressure and urgency found in other BMW dealerships.
- Rod C. Nashville, Tennessee

I have purchased the 3 BMW's from Mike over the past 9 years, and he is just super! I did shop around just for comparisons, but I always go back to Mike.Friendly,personable,professional.....just an around good guy. People looking for just a good price will find it here, but it's the customer added service that will bring you back year after year. Thanks, Mike!
- Jim J. Gainesville, Ga.

I bought my last BMW from Mike, who was 6 hours away. I felt more comfortable dealing with him than any dealer in my area.He kept me informed, discussed any issues/options with me along the way, and has followed up multiple times after delivery. I will be coming to him for my next BMW.
- James Clay Bimmerworld

We wish to express our appreciation for a pleasant buying experience. Our purchase of a BMW X5 from Mike Appling at Athens BMW was at a fair price, with no pressure. All of our questions were answered with his in-car explanation of all bells and whistles. We would be happy to be a reference for Mike Appling at Athens BMW in the future. We have bought many new cars, SUVs,and trucks,and have never before had such a good experience. Thank you again, Mike.
- Roger & Mary Ann S. Oxford, Ga.

Dealing with Mike Appling was a truly outstanding experience. All my personal expectations were exceeded. The deal was made and completed with no nonsense, and we were quite pleased.
- Paul and Mary Docka

Outstanding experience and service-Mike Appling is AWESOME.He made everything fast and smooth,from finding me the exact BMW I wanted and securing it, to the paperwork and finance, etc. He had the whole car set up for me and ready upon my arrival. He is the only car salesman that I have ever worked with where I was totally happy and felt I could trust his word. That means a lot! We have bought all of our BMW's from Mike and will continue to do so. Outstanding product and outstanding service-need I say more!
- M. Howell, Athens,Ga